3 Influencers Staked Their Business on a Failure
& made a discontinued product famous!
When do you take a risk? When do you play it safe?
We’re wired to avoid taking risks. It’s much easier to stay in our safe zone, even if that means passing up on potential opportunities.
So today’s success story might make you nervous…because an empty bank account comes BEFORE the success part.
But I hope it gets you excited too.
The bigger the challenge, the bigger the reward!
Don’t underestimate savvy business women
Ashlee LeSueur, Taylor Cannon, and Linley Hutchinson have an eye for products with potential. Together they run The Buy Guide, an influencer review site and Instagram community.
Currently, they have about 168k Instagram followers and get around15k monthly website visitors. But back in 2019, their business was still very young. One of the first products they ever recommended on The Buy Guide was the 40oz Stanley Tumbler.
“Each time we shared, it sold out quickly. Then, Stanley discontinued it. We were shocked, confused, and devastated,” said the trio.
Most people would shrug and move on. I mean, there are tons of other tumblers out…
